Task 2 Research Into Existing Products- North by North comparison to Se7en Title Sequence

Alfred Hitchcock is most known for his dynamic film title sequence. He is famous for making thrillers with imaginative title sequences. When researching the title sequences it is evident that his work in North by Northwest is angular and stylish in comparison with the more surreal, dreamlike sequences of films like Se7en directed by David Fitcher. Both directors' openers are disorienting, their aim being to bring us from reality into the mood of the film. Because the directors are using different techniques, they use varied ways of easing us into the dream of their movies. 

North by Northwest-
North by Northwest helps convey its disorientated storyline through the typography of the text and lines; this transitions into a busy street. The typography used here appears to be part of the landscape, it helps suggest the idea of the disorientation. The idea of things being disorientated and not always what they seem is a convention of the genre and something most thrillers recreate in one way or another. The title sequence helps forebode certain elements of the storyline therefore when creating a title sequence for a Thriller is it essential that it is subtle and gives "clues" to the audience through its editing/general composure e.g. disorientated images in North by Northwest used to convey disorientation of storyline. 

Se7en- 

Within the title sequence of se7en, Fitcher explores the fragmentation of the murders mind frame within the composure of the title sequence, the highly abstract props e.g razor blade, combined with the close up shots edited to quickly transition helps give the ideology of instability. The juxtaposition of the text being almost random and constantly changing helps give this representation of mental instability. The way in which we never see an establishing shot helps convey the fast pace of the storyline giving it the "Thriller" feeling. Fitch brings a new motion to typography as he draws on modern editing techniques to create the intensity of the thriller genre.